Design Concepts Sprints
Design is increasingly a collaborative endeavor, with a growing number of roles contributing to the product design process. This shift emphasizes the importance of design thinking, holistic approach, and fostering empathy towards users across the organization. Making the design-led approach available to many is essential to improving product experience and to creating healthy product teams.
Client Feedback
"Working as a single group within the design process has enabled us to work faster, stay aligned, and deliver more value. Design thinking is critical in today's product enviornment" - McKinsey Partner
Design Sprint
Focus on high level goals of the product or larger problems to solve
Design Sprint
Find the most important how might we’s (HMWs) for our idea
Reframe problems and challenges as opportunities. A good HMW doesn’t suggest a solution but provides a perfect frame for innovative thinking.
Design Sprint
Engage with user research
Engage with product personas, user research, and data to build empathy and context for user behavior
Design Sprint
Big picture or holistic thinking about the customer experience
what's driving the behaviors and what would drive engagement?
Design Sprint
Defining key moments in the customer journey.. what do we have to get right?
Design Sprint
Defining key interactions and steps for the Minimum viable product (MVP)
Design Sprint
Rough sketching and wireframing to further align on the idea
Design Sprint
Product designer works to turn sketches into working design concepts and Figma prototypes for further testing and iteration